By Goodman Lepota · Jul 12, 2022

Good morning,

I want to hear from you and your feedback on Preamble so far. As you would have all seen the announcement Preamble will also begin to cover the African startup scene this July. After designing the first visual on the topic (to be released) I realised how I am also learning a lot about the African continent as I gather the research.

Today we cover:

8 African authors behind the top 10 best sellers in African Literature on Amazon globally. With 6 authors, West Africa, particularly Nigeria 🇳🇬(5) and Ghana 🇬🇭(1) was the region that had the most in the top 10 best sellers in African Literature

40% of African immigrants living in the United States 🇺🇸 have a bachelor's degree or more, while 27% had some college education. Sub-Saharan African immigrants living in the United States were amongst the foreign born population with higher levels of educational attainment

DSTV (Multichoice) and Star Times lead pay TV subscriptions in Africa with 10.2 million and 10 million customers respectively

Of the 2 million passengers taking flights at international airports in South Africa 🇿🇦 - Johannesburg had the highest number of unscheduled flights in March 2022

American 🇺🇸 listeners' interest in streaming Burna Boy's music since 2015. Burna Boy became the first African artist to headline New York's Madison Square Garden

American 🇺🇸 listeners' interest in streaming Burna Boy's music since 2015. Burna Boy became the first African artist to headline New York's Madison Square Garden

DSTV (Multichoice) and Star Times lead pay TV subscriptions in Africa with 10.2 million and 10 million customers respectively

40% of African immigrants living in the United States 🇺🇸 have a bachelor's degree or more, while 27% had some college education. Sub-Saharan African immigrants living in the United States were amongst the foreign born population with higher levels of educational attainment

8 African authors behind the top 10 best sellers in African Literature on Amazon globally. With 6 authors, West Africa, particularly Nigeria 🇳🇬(5) and Ghana 🇬🇭(1) was the region that had the most in the top 10 best sellers in African Literature

Preamble +

In the past year, South Africa 🇿🇦, Morocco 🇲🇦, and Kenya 🇰🇪 were the three leading African countries who had highest searches and interest for Formula 1 (F1) racing in Africa. Japan 🇯🇵 , South Korea 🇰🇷, Vietnam 🇻🇳 were the countries leading global interest and searches of F1 and Formula 1 on Google Trends worldwide

Chappies Bubble gum Brief

I’ve been researching new media companies from the African continent. I noticed the South African based new media company’s success were led by podcasters and founded by already established media personalities. While Nigeria based new media companies were mostly U.S. based and had strong pre-seed funding. They all had one thing in common: a strong focus on entertainment and events. I am also fascinated by the American model that backs creators through funding them like startups.